Kalido
Kalido has been a long-standing player in B2B and B2C customer activation and loyalty since 2009, supporting brands and retailers in designing, deploying, and managing sustainable performance programs. Driven by a strong commercial mindset, the company develops comprehensive phygital ecosystems that combine loyalty programs, referral schemes, sales incentive challenges, personalized rewards platforms, and trading solutions. In addition, Kalido also helps agencies create synergies through tailored partnership solutions.
Its approach is built on end-to-end mastery of the value chain:
- Strategic consulting
- Data management
- Custom digital solution development
- Operational marketing
- Content production and omnichannel network engagement
Through gamification, intelligent data utilization, and a member-centric approach, Kalido strengthens customer engagement, repeat business, and customer lifetime value.
Since 2021, the company has been committed to a structured CSR strategy, placing environmental and social responsibility at the heart of its programs, notably through responsible reward mechanisms and carbon footprint monitoring tools.
By joining SoftNext, Kalido strengthens and expands the Retail NEXT.AI offering, bringing proven expertise in customer activation, loyalty, and incentive programs that perfectly complements the existing modules of the 360° Retail platform.
Responsible customer activation and loyalty,
driving retail performance
In a few words...
- Customer Activation & Loyalty Platform
- Personalized Rewards Marketplace
- Data & Marketing Automation Solutions
- Responsible & CSR Platform
Kalido covers both areas: primarily B2B loyalty programs for professional customers, as well as incentive programs through the management of B2B sales challenges designed to engage external networks and sales forces. These solutions can be deployed internationally.
Yes. Since 2021, Kalido has been committed to a structured CSR approach. The company promotes the sale of sustainable products and solutions through its programs and integrates responsible rewards into its incentive mechanisms. To further support this approach, a carbon reference framework is available for building-material distributors wishing to enrich their product databases with environmental data.
Yes. Kalido’s solutions are designed to integrate with existing information systems through API connectors. The platform is also interoperable with the other Retail NEXT.AI modules, enabling a unified customer activation strategy.