Responsible customer activation and retention, driving retail performance

A long-standing player in B2B and B2C customer activation and loyalty since 2009, Kalido supports brands and retailers in the design, deployment and management of sustainable performance systems. Driven by a commercial mindset, the company designs comprehensive phygital ecosystems combining loyalty programmes, sponsorship, sales challenges and personalised rewards platforms.

Its approach is based on complete mastery of the value chain:

• Strategic consulting
• Data management
• Development of tailor-made digital solutions
• Operational marketing
• Content production and omnichannel network management.

Through gamification, intelligent data exploitation and a ‘member’ approach, Kalido strengthens customer engagement, recurrence and value.

Committed since 2021 to a structured CSR approach, the company integrates environmental and social responsibility at the heart of its systems, notably through responsible reward mechanisms and carbon footprint management tools.