Experience Management

Understanding your customers, employees and markets requires rigorous methods

Reliable data and tools capable of turning the volume of information collected into concrete decisions. At a time when experience — customer, employee, user — has become a major strategic lever, organisations need solutions that enable them to listen, analyse and act with precision.

SoftNext brings together four specialist publishers within its Experience Management division: Viavoo, Soft Concept, Le Sphinx and Mosaic. Together, they cover the entire experience measurement value chain: qualitative and quantitative data collection, semantic analysis, surveys and studies, results visualisation and reporting. Complementary solutions to help organisations better understand their stakeholders and drive continuous experience improvement.