Dolmen
Since 2011, Dolmen has been helping retail outlets, networks, and brands implement customer knowledge strategies.
Through its engagement and data collection solutions — web-based games, interactive kiosks, and in-store campaigns — Dolmen enables businesses to build and enrich a database of qualified customer profiles while ensuring full GDPR compliance.
The platform centralizes all collected data to simplify its management (synchronization between local and central databases, etc.). It also enables customers to launch personalized and targeted communication campaigns in just a few minutes, delivering a tangible impact on revenue growth.
All-in-one local and responsible marketing platform to engage, collect, and communicate!
In a few words...
No. The platform is designed to be used directly by in-store teams and marketing managers without requiring any specific technical expertise. A targeted SMS campaign can be created and sent in just a few minutes from either the desktop or mobile interface. For retailers seeking additional support, Dolmen also offers dedicated operational assistance: a marketing expert manages the store’s local communication strategy, from campaign design through execution.
Yes. Dolmen provides connectors and APIs that enable data exchange between each store’s local database and the retailer’s information system ecosystem, including CRM platforms, marketing automation tools, and customer data repositories. The goal is to ensure a consistent customer view across local and national levels while preserving each store’s autonomy in managing and leveraging its own data.
Yes. GDPR compliance is built into the Dolmen platform by design. Every data collection touchpoint — interactive kiosks, web-based games, and in-store campaigns — collects customer data with explicit and traceable consent. Beyond compliance, Dolmen enables retailers and brands to build a proprietary first-party customer database, a key strategic asset in a context where third-party cookies are gradually disappearing. All collected data remains the property of the retailer and its stores.